According to Wikipedia, Doritos (pronounced /dɵˈriːtoʊz/) is a brand of flavored tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay (a division of PepsiCo, Inc.).
I feel like most Americans have, at one point in their life, indulged themselves with a dorito or two.
When spotting this photo, I automatically recognized the ad's fantastic creative approach- as well as its considerable potential to boost sales for the salty snack sellers. Pass a few hundred of these sweatshirts out for free at a concert, and Frito-Lay would be basking in financial bliss. This clever design on a probably very inexpensive cotton sweatshirt is a great way to not only advertise the product, but also basically 'trick' consumers into wanting to walk around as a living, breathing Doritos advertisement. The consumer thinks its clever, and the manufacturer knows and loves this. This innovative approach undoubtedly paves the way for other chip companies to latch on and adopt the witty-wear as their own advertising tactic- if they are wise enough to do so.
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