YIKES.
This transit advertisement found in Berlin produced by Bergmann & Sohn is a brilliant example of humor being used in the absolute worst place possible.
I'm a firm advocate of the belief that humorous advertisements are generally the most effective- in regards to both eventual financial gain and consumer outreach. However, this ad wasted no time in proving an exception to that rule. I wouldn't be surprised if numerous serious injuries occurred due to this terribly executed ad campaign. Sure, it's a clever idea. But would sales ever rise due to this ad? I don't think so. Imagine, for metaphorical purposes, that someone actually did 'Come a little closer' and fall into the train tracks. Boom, fatality. Would the victim's mourning family members want to arrange the funeral services by hiring the very organization indirectly responsible for their loved one's death?? I think not.
Bad move, Bergmann & Sohn.
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